Venture studio · Nairobi

We build what’s missing.

Cr4fts co-founds companies for Africa’s everyday economy. We bring capital, a team and six months of building beside the founder.

Builders and founders at work
People talking together in a bright workroom

Building got cheaper. Knowing the customer did not.

Software and AI let small teams build serious products. The advantage now belongs to founders who know the customer, reach them affordably and give them a reason to return.

A mentor looking at a builder’s working app on his phone
01

More is now buildable

Lower build costs mean more underserved markets can support a useful business.

A vegetable seller showing a founder the book where she records what customers owe
02

Local knowledge wins

Trust, distribution and the way people pay shape the product. We build close to the customer.

A customer paying a delivery rider by mobile money at her gate
03

Demand decides

We test willingness to pay, repeat use and the cost of delivery before anything grows.

Essential needs. Investable companies.

We build where demand repeats, someone can pay and better delivery lowers the cost of a service.

01

Health access

Building now

Qualified care people can seek earlier, afford and keep using.

Remote care, recurring support and reliable clinical follow-up.

02

Financial infrastructure

Building now

Reliable billing and collections for businesses built on mobile money.

Recurring payments, merchant services and tools for business cash flow.

03

Mobility & logistics

Building now

Affordable, dependable delivery for city businesses and their customers.

Electric delivery, route software and fit-for-purpose robotics.

04

Local commerce

Building now

Local hosts, merchants and makers reaching customers and keeping more value.

Booking platforms, transactions and everyday tools for operators.

05

Climate & resilience

Open to founders

Local businesses with more reliable energy, food and water systems.

Productive-use energy, cold chain and resilient food supply.

06

Data & applied AI

Open to founders

Tools that make local workflows faster, clearer and cheaper to run.

Specialist software, African datasets and research infrastructure.

Six months. One founding team.

We invest at incorporation and build beside you at Makerspace Nairobi. You lead the company; Cr4fts holds a minority stake.

Find the problem

Start with a need you know firsthand and the people who have it.

A founder taking notes on his phone as a shopkeeper explains how her shop runs

What this stage produces

  • A customer and the problem they would pay to solve.
  • How they solve it today, and what that costs them.
  • Why you are the person to build the answer.

Test the demand

Thirty customer conversations to test the need and the willingness to pay.

A founder showing an app on her phone to boda boda riders at their stage

What this stage produces

  • Thirty customer conversations, written up and reviewed.
  • Evidence of who would pay, and how much.
  • A first view of how to reach customers affordably.

Make the commitment

Review the evidence together. Agree terms and incorporate, or stop with the findings.

A founder and two partners reviewing interview notes at a whiteboard

What this stage produces

  • A decision to build or to stop, made together.
  • Ownership and decision rights agreed in writing.
  • Capital invested at incorporation.

Build for real use

Put a useful first product in customers’ hands and learn from how they use it.

A team soldering and coding at a crowded workroom table

What this stage produces

  • A first product in customers’ hands.
  • Design, engineering and operations in one room.
  • What customers use, and what they ignore.

Earn the first sales

Test the price, the cost of delivery and the reason customers come back.

A salon owner paying a founder by mobile money while a client has her hair braided

What this stage produces

  • Pricing tested with paying customers.
  • The cost of delivering the service.
  • A baseline for the change the company should make.

Lead what comes next

The founder takes the company forward. Cr4fts stays a minority partner.

A founder running a team meeting at a whiteboard

What this stage produces

  • A company led by its founder.
  • The case for the next round of investment.
  • Targets and a review date for its impact.

Questions founders ask first.

Equity, ownership and what happens when the evidence says stop.

01

Does Cr4fts take equity?

Yes. We invest at incorporation and hold a minority stake. The founder owns and leads the company.

02

What do I need to bring?

A problem you know firsthand, the customers who have it and the commitment to lead. A prototype helps; polish is not required.

03

What happens if the evidence says stop?

We stop at the month-one decision or a later milestone. We write up what we learned, and the findings stay with you.

04

How does Build54 fit in?

Build54 is our talent and founder pipeline. Its hack days, research prizes and campus builds are where many of our builders and founders first meet us.

05

Can partners work with the studio without co-founding?

Yes. Funds co-invest, development partners sponsor venture labs and enterprises commission pilots, each on its own written terms.

A large group of builders gathered together on a rooftop

Our builder and founder pipeline

A first build. A way into the studio.

Build54’s hack days, research prizes and campus builds are where we meet emerging builders and founders. Their work helps us find the people who join our venture teams and build companies with Cr4fts.